CDM Software White Papers

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To SaaS or Not to SaaS: Making Your Digital Measurement Count
sponsored by Unica Corporation - An IBM Company
WHITE PAPER: Read To SaaS or Not to SaaS: Make Your Digital Measurement Count by Eric Peterson to choose wisely.
Posted: 23 Sep 2010 | Published: 23 Sep 2010

Unica Corporation - An IBM Company

Being Agile in a Non-Agile World
sponsored by Ivar Jacobson Consulting
WHITE PAPER: This paper discusses how to implement agile thinking in the context of both defined engineering practices and an organizations' Software Development Lifecycle.
Posted: 01 Jul 2008 | Published: 01 Jun 2008

Ivar Jacobson Consulting

Analytics: The real-world use of big data - How innovative enterprises in the midmarket extract value from uncertain data
sponsored by IBM
WHITE PAPER: While big data means many things to many people, there's no arguing that today it's a business imperative. Recent research findings show that midsize organizations are just as likely to be using big data technologies to tap into data sources and get closer to their customers.
Posted: 15 Jul 2013 | Published: 15 Jul 2013

IBM

Dive Deeper into Your Sales Metrics: 4 Ways to Discover Hidden Sales Treasure
sponsored by Qvidian
WHITE PAPER: This ebook by sales strategy expert Rich Berkman outlines four ways to leverage the unique data insights that interactive sales playbooks provide.
Posted: 04 Aug 2011 | Published: 04 Aug 2011

Qvidian

Three Tips for Measuring Voice in the Sea of Big Data
sponsored by Calabrio, Inc.
WHITE PAPER: This resource explores why the contact center has remained a highly untapped source of customer insight, explains how recent advances are giving organizations the power to analyze voice interactions, and counts down three essential success factors that you should consider.
Posted: 03 Apr 2014 | Published: 03 Apr 2014

Calabrio, Inc.

Customer Experience Management in the New Era of Mobility
sponsored by IBM
WHITE PAPER: View this white paper to learn more about how your business can obtain higher revenues, lower costs and higher customer satisfaction. Mobility provides businesses with the opportunity to provide customers with unique value. It gives customers a channel to interact with their preferred companies.
Posted: 05 Jun 2013 | Published: 24 Aug 2012

IBM

Marketing: Connecting with the Chief Executive Customer
sponsored by IBM
WHITE PAPER: In this paper, learn about the Smarter Commerce approach to marketing performance and profitability. Inside, discover the five steps to personalized and profitable marketing and better understand how to succeed in an ever-changing digital world.
Posted: 28 Feb 2014 | Published: 28 Feb 2014

IBM

Transform your business with Software as a Service
sponsored by IBM
WHITE PAPER: Becoming a customer-centric organization that fosters innovation and collaboration requires a new way of thinking and operating. Companies equipped with the tools and vision to embrace that change today will be positioned for greatness. Find out how to develop a collaborative business by reading this resource now.
Posted: 26 Sep 2013 | Published: 26 Sep 2013

IBM

5 Questions Every Marketing Department Should Be Able to Answer
sponsored by Salesforce.com
WHITE PAPER: Access this whitepaper to discover 5 essential questions every marketing department should be able to answer, and how data analytics is stepping up to the plate to help. Read on to tap into the data you already have, and bolster your revenue flows.
Posted: 13 Nov 2015 | Published: 13 Nov 2015

Salesforce.com

Making the Most of Customer Data Using CRM Analytics
sponsored by TechTarget Customer Experience
WHITE PAPER: Explore this expert e-book for advice on choosing a CRM platform that suits your needs, and learn how to construct a well-defined plan to put social media analytics into a broader enterprise context.
Posted: 02 Apr 2013 | Published: 02 Apr 2013

TechTarget Customer Experience